The extinction of old money
Paid Search & Paid Social Advertising
Marketing Strategy
Project Overview
Zillennials feel like the financial system has been gamed against them. That's why new financial instruments less tied to old power structures (like cryptocurrency) have become so interesting to them. The key for this audience is finding a mentor who not only brings them up to speed, but does so while understanding and appreciating their attitude at their current lifestage. Filling this role is Okcoin. The importance the brand places on educating as well as investing has helped it become the world's fastest growing cryptocurrency exchange. Our campaign tapped into the zillennial zeitgeist around an “old school” approach to finance and investing and aligned Okcoin as an ally to help our audience break that cycle.Client
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