The Fresh Market National Market Expansion Plan
Marketing Strategy
Public Relations
Media Planning & Strategy
Project Overview
The Scoop The Fresh Market is known for helping guests make everyday eating extraordinary with timesaving meal solutions, unique ingredients and delicious, gourmet fare. But the company was not initially known for having a strong media presence. Beginning in 2006 (yes, 2006), BRAVE PR was charged with strategizing and driving press around TFM’s new, aggressive growth plan. As the specialty grocer’s agency of record, BRAVE led the company’s PR efforts during the most ambitious period of expansion in its history. Responsible for helping open between nine to 26 stores each year, BRAVE developed a robust store activation plan, pitching media in markets nationwide, developing influencer programs and events, and securing media attendance at openings for leadership interviews and feature pieces.Client
The Fresh Markethello@agencyspotter.com417 12th St W Suite 110, Bradenton, FL 34205 USA© 2012-2026 Agency Spotter LLC