National Honey Board Creates a Buzz Around Cocktails
Social Media
Public Relations
Influencer Marketing
Project Overview
The EvansHardy+Young team continually seeks new ways to grow honey usage among foodservice professionals on behalf of our client, the National Honey Board (NHB). In 2011, at the height of the "culinary cocktail" movement, our research revealed that honey was not widely recognized as an alternative sweetener for cocktails and other beverages. With high margin opportunity, we developed a multi-year campaign to expand honey cocktail menu penetration in the United States.Client
The Honey BoardTags
Honey
Mixology
Recipe Challenge
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