The Journey
Branding
Marketing Strategy
Content Marketing
Project Overview
'The Journey’ is an original podcast by KLM Royal Dutch Airlines. It tells true stories from people who talk about a journey that has changed their lives forever. The series takes people who talk about a journey that has changed their lives forever. The series takes listeners all over the planet, from the icy plains in Alaska to dusty villages in Kenya. The first series consists of six episodes, each lasting about half an hour. The podcast has a high production value. The in-depth interviews are carefully edited into a dramatic arch. A host ensures the consistency of the story. To enrich the listening experience, the spoken word is supported with atmospheric sounds and an original soundtrack. The podcast is supported with a fine-grained media strategy in order to create awareness and visibility. It's available on all major podcast platforms (e.g. Apple Podcasts, Spotify, Google Play) and in KLM's Inflight Entertainment program and on a dedicated website: podcast.klm.com.Client
KLM Royal Dutch AirlinesTags
podcast
audio
branding
airline
branded audio
awarded
