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The Legend of the U Unveil Event

Social Media
Marketing Strategy
Experiential Marketing
Archrival
0.0
0 Client Reviews
25,000+
50 - 100
Lincoln, United States
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Project Overview

adidas honors the legends of Miami Hurricanes football with new uniforms and an epic unveiling. We placed a mysterious shipping container on campus that hinted something big was happening in three days, supporting the effort with social teasers and guerrilla on-campus tactics.

Client

adidas
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