The Making of a Micro-Influencer
Social Media
Public Relations
Inbound Marketing
Project Overview
Dean of the Sam M. Walton College of Business at the University of Arkansas, Matt Waller, had the goal of making the Walton College of Business the best publicly marketed public business school by May of 2021. In response to this goal, Modthink Marketing wanted to highlight Dean Matt Waller as a subject matter expert (SME) and thought leader.Client
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