Project Overview
Mile-long traffic jams. Crater-sized potholes. Texting drivers. Today's roads are full of challenges. To highlight the intelligence of the new Audi A6, we tapped into pent-up driver angst to start a conversation about the state of today's roads.
We partnered Audi and SENSEable City Lab at MIT to create a real-time data visualisation map. The Road Frustration Index continuously assesses 30 US cities and draws upon factors such as infrastructure, weather, traffic, and driver sentiment (via social media) to bring more intelligence to driving.
Drivers now have the data to understand and anticipate road conditions: to avoid incidents and speed up their commute. The RFI has encouraged ongoing conversations around the state of US urban roads: Audi has helped make them a more intelligent place for many years to come.
Client
