The Sex You Want
Branding
Marketing Strategy
Web Design
Project Overview
Gay men in Ontario have been subjected to a barrage of public health messages for decades, which has led lots of guys to tune out. On top of this, the messages are often presented the same way: photography of shirtless, beefy, cis-gendered guys. So how do you create a gay men’s health campaign that will get noticed, challenge complacency, make sex ed fun, and allow for a truly diverse set of guys? We drew it!Client
The Gay Men's Sexual Health AllianceTags
campaign development
web design
programming
illustration
digital marketing
