Project Overview
The Lindner Center hired the Creative Department to create a campaign that would generate awareness and ultimately raise money to support the Center, and its cause. The goal was aggressive and exciting: $50 million in donations and grants.
To be heard, we knew that we needed to stand out and be disruptive. This campaign incorporates bold tactics, images and messaging to communicate not only the shocking magnitude of mental illness, but also to invite everybody to join Lindner Center of HOPE in working to break the silence, stop the stigma, and let true transformation begin.Client
Lindner Center of Hope
