Project Overview
GOAL
Attract a wider audience and promote The Warning rock band single ‘’Choke’’ with an influencer program executed on TikTok and Instagram Reels.
THE PROCESS
Influencers showcased themselves rocking out with The Warning Rockband and encouraging people to listen to the new single ‘’Choke’’ by making a TikTok/ Reels duet video. The main focus was to attract a wider audience by challenging our influencers (no matter their content category) to show their rockstar attitude, have fun and get creative.Client
The WarningTags
influencer marketing
Hispanic marketing
Multicultural marketing
digital marketing