Project Overview
Love and relationships are constantly evolving. But somehow the way we get engaged is still firmly rooted in the past. To help Helzberg Diamonds become a contemporary thought leader on love, we invented an entirely new way to pop the questions — the "Will You?" Ring. Get the "yes." Then get the ring. Together.
Client
Helzberg DiamondsTags
Carmichael Lynch
advertising
Helzberg Diamonds
Minneapolis