Theatrical release of PROSPECT starring Pedro Pascal
Marketing Strategy
Public Relations
Media Planning & Strategy
Project Overview
As the PR agency of record for the theatrical release of PROSPECT, Scandal Co-Active was tasked with creating and implementing all publicity strategies for the film - including traditional, social and beyond - to generate buzz and excitement within the industry and consumer press as well as on the major social media outlets. PR strategy and tactics included: - Developed and launched an unforgettable media and fan experience for the theatrical release and leading into the innovative SingularDTV launch that followed the theatrical window - Developed a comprehensive campaign from announcement through the release which produced a steady barrage of coverage including first-looks, exclusives, talent interviews, filmmaker interviews, reviews, and more - Secured national and regional coverage among broadcast, print and online | blog outlets - from highly trafficked general entertainment to niche audiences, sci-fi, film, etc. - Secured video placement and syndication on top-tier entertainment | sci-fi sites and blogs - Tapped into the voracious sci-fi fan base to help organically carry the message - Developed non-traditional methods to reach general entertainment, film and targeted niche audiences online - Increased awareness and drove audience engagement to the launch via online communities - Influenced targeted online communities to rally around the theatrical/VOD release with existing embeddable assets, including images, videos, etc. - Partnered with the DUST channel to utilize its fan base to generate awareness for Prospect - Coordinated promotional stunts | events for targeted communities . - Reinforced DUST’s commitment to showcasing thought-provoking premium sci-fi content from breakthrough emerging filmmakers to the masters of the genre - Seamlessly utilized DUST’s fanbase to generate awareness for Prospect and simultaneously utilized Prospect and its talent to continue to elevate DUST - Seeded out the trailer, poster art, release date, etc to all the theatrical trailer databases and ticketing sites - Fandango, Moviefone, etc.Client
DUST - Gunpowder & Sky's leading Sci-Fi brandTags
PUBLIC RELATIONS
TRADE AND CONSUMER OUTREACH
CONTENT WRITING AND EDITING
QUALITATIVE INSIGHTS
MARKETING STRATEGY
EMAIL
DATA ANALYTICS
CONTENT MARKETING
QUANTITATIVE INSIGHTS
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