Think Outside the Box
Marketing Strategy
Public Relations
Media Planning & Strategy
Project Overview
STIHL Inc. is one of our longest standing client partnerships. The company produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, as well as the number one selling brand of chain saw worldwide. When the research came back and told us almost 60% of consumers thought STIHL power equipment was available in “big box” retailers like Home Depot® and Lowes® we knew we had to do something – something big. So we developed a national, integrated marketing program that told consumers, straight up, that if they wanted the best they’d have to go to one of STIHL’s 8,000 independent servicing dealers nationwide.Client
STIHL INCTags
advertising
digital
catalog
public relations
media relations
