Project Overview
Quip made its mark as a DTC brand, but with the launch of their latest toothbrush innovation, The Ultra, they were positioned for the big league. They needed a product launch campaign that screamed 'category leader.'
Cue the mouth trumpet.
We avoided sterile lab coats and gingivitis monsters with a playful 'spokesmouth' driven campaign that gets audiences to reconsider their oral health while introducing them to this beautiful product and its many category-redefining features.
We may have also coined the term 'spokesmouth.' Client
quipTags
Film
Creative
Creative Agency
Consumer Electronics
Health