Thymes Studio Collection
Branding
Design Strategy
Packaging Design
Project Overview
A founding brand in the botanical fragrance industry, Thymes saw an opportunity to introduce a new line of bath and body products that would appeal to a broad audience of fragrance enthusiasts. Meant to inspire discovery, the Studio collection offers a fresh, contemporary presence while also supporting Thymes’ credentials as artisans of fine fragrance. The Studio Collection features six fragrances inspired by botanicals and rooted in nature. Each fragrance collection is designed to marry familiarity with intrigue, and is presented in a line of products crafted with a touch of charm. Our goal was to elevate the presentation of Thymes products – refreshed, modern and strongly branded – with a system that would work across an evolving line of unique fragrances. The new look and feel influenced packaging materials, product details, retail display and more.Client
ThymesTags
branding
packaging
strategy
look and feel
bath
body
fragrance
retail
