Tiger Giving Day 2015
Social Media
Marketing Strategy
Inbound Marketing
Project Overview
Auburn University hosted “Tiger Giving Day,” a 24-hour university-wide crowdfunding initiative, on Dec. 1, 2015. Verge Pipe Media teamed with The Harbert College of Business to double their initial goal and raise more than $20,000 towards “The Tiger Cage” initiative. The following case study will outline how Verge Pipe Media was able to strategically leverage media relations, word of mouth, social media and other inbound marketing practices to become the first academic unit on Auburn’s campus to achieve its initial goal and eventually fund its program by 223%.Client
Harbert College of Business at Auburn UniversityTags
Higher Ed
Non-Profit
Giving Day
