TikTok: DJ Khaled Chief Motivational Officer
Social Media
Marketing Strategy
Media Planning & Strategy
Project Overview
TikTok is a platform that celebrates inclusivity and inspiration, but on April 1, we amplified it to a DJ Khaled level. We created a series of short videos that served as springboards for user engagement and participation. For 24 hours, the entire app was elevated to nothing but positivity.Client
TikTokTags
DJ Khaled
TikTok
April Fool's
Seasonal
Motivation
Campaign
Digital
Social
Native Editorial
Talent Management
Music Licensing
Social Media
Influencer Marketing
App
User Experience
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