#TLKS Series
Paid Search & Paid Social Advertising
Social Media
Branding
Project Overview
#TLKS—the first ever digitally sourced sneaker panel series featuring creators fueling conversation via Facebook Messenger chatbot. The Challenge: Relaunch the EQT, a popular technical performance sneaker, as a streetwear statement piece in the United States. The Solution: #TLKS—the first ever digitally sourced sneaker panel series featuring creators at the forefront of innovation, creativity, and performance, with conversation fueled by the adidas Originals audience via Facebook Messenger chatbot. The results: 55 MILLION IMPRESSIONS. 1.25 MILLION PEOPLE watched our Facebook livestream. 347,000 MESSAGES to our chatbot.Client
AdidasTags
#TLKS
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