Project Overview
For years, the Toyota Highlander has suffered from being another forgettable SUV. In fact, its inability to stand out from the crowd has left many failing to recognize it existed at all. But the arrival of the all-new, completely redesigned 2020 Highlander provided an excellent opportunity to change those perceptions. A sleek exterior paired with premium interior accents and three row seating, has elevated the Highlander out of the pack and into the limelight. In “Top Hat”, a crew of fashionable ladies, led by our fierce, highly spirited driver, use the all-new Highlander to show up and show out at a Kentucky Derby-like event. While our driver and her crew all don magnificent hats, the Highlander proves to be the perfect accessory to amplify their arrival. Client
Toyota
