Project Overview
We asked ourselves, what would make someone want to eat one of these spicy tacos during SLIH month? Why do people like spicy food? The answer we came up with is that they love the pain; the feeling of accomplishing something, handling something that not everyone can. They like the challenge of getting through the meal and would proudly wear their honor on their sleeve. That’s where #TortureByTaco was born.
Client
Torchy's Tacos
