TOUGHENING UP STANLEYGUARD USA – SAMMY AWARD WINNER
Paid Search & Paid Social Advertising
Graphic Design
Project Overview
Stanley, a household name worldwide and Stanley Security in the US, teamed up with a past client of ours, PanicGuard to deliver a best-in-class personal security suite across America. PanicGuard approached us to create an attention grabbing campaign to be rolled out to staff and potential clients alike. THE SOLUTION Taking a left field approach to stand out from the myriad of other security solutions, we leveraged Stanley’s stirling (or should we say dollar?) reputation combined with tongue-in-cheel imagery and bold, confident messaging over press, print, presentation media and digital advertising for an arresting, charming campaign. Since it’s launch the campaign has helped bag for Stanley USA both the 2017 SAMMY Award for Best Display Advertisement and helped secure the Best Overall Integrated Marketing ProgramClient
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