Tracks App
Paid Search & Paid Social Advertising
Web Design
Media Planning & Strategy
Project Overview
O2 Tracks is an app that gives users nonstop access to The Official Top 40 on their phone without streaming. The brief was to launch the app to the public via TV, print and digital to drive downloads. The strapline, “The Official Top 40, now playing everywhere” was created and became the catalyst for a TV script which demonstrated the apps ability to bring you the best artists on demand, wherever, whenever. Staring Brit award winner Emile Sande, the ad was set on the London underground, this was to visualise the apps ability to work offline without the need for data or wifi.Client
O2Tags
TV
Advertising
online
content
film
app
design
marketing
london
underground
o2
tracks
video
production
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