Project Overview
There was so much going on throughout the 1-day event! It was based around a largescale installation that transformed Trafalgar Square from its usual grey concrete display, into a wild meadow brimming with over 6,000 trees, plants and flowers. Our brand ambassadors’ roles were to bring the installation to life and educate the public on the importance of re-wilding and Innocent’s eco-initiatives. For example, their commitment to protecting 2 million hectares of land and becoming carbon neutral by 2025.Client
Innocent
