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True Luxury in Customer Experience

Marketing Strategy
Marketing Strategy
SapientRazorfish
0.0
0 Client Reviews
N/A
100+
New York, United States
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Project Overview

The year was 2009, and the automaker known for delivering “the best or nothing” wanted to translate their credo for a new world of customer expectations. It was a time of intense transition. Like people looking for anything else, car shoppers were expecting to do more of their consideration online. And going “online” meant doing so across a proliferating number of platforms.

Client

Mercedes-Benz

Tags

Mercedes-Benz