Turning a new leaf for a Fortune 50 company
Innovation
Design Strategy
Naming
Project Overview
After a multi-year growth expansion into new businesses and geographies, ADM, a global leader in nutrition, chose LPK to reimagine their corporate identity, purpose and communication strategy. A Fortune 50 company, ADM’s breadth and depth of reach across the entire agricultural and food chain is impressive ... and critical. LPK needed to craft a strategy that encapsulated all of what ADM is and does, today and tomorrow—connecting nature to humanity, ingredients to health, trends to insights, and seeds to food on tables the world over. The result? A rebrand with the right to win employees and customers the world over.Client
ADMTags
B2B
Heritage Brand
Brand Strategy
Branding
Naming & Messaging
