TURNING A SAFE VACATION CHOICE INTO AN EXOTIC DESTINATION.
Paid Search & Paid Social Advertising
Web Design
Graphic Design
Project Overview
Hawaiian tourism was struggling, with nearly a 20% drop in tourist traffic and spending. Travelers were passing over Hawaii in favor of other destinations seen as more unique. Our strategy: focus on the “decision runoff,” when travelers are narrowing their list of possible destinations. Our approach: treat banners like content; make them entertaining, and useful. The banners we created featured arresting films, and helpful tips that provided the hook at the very moment when travelers were making plans. Audiences responded in droves. The campaign had an Average Interaction Rate of 17%, vs the industry average of 1.91%. Some of our banners had interaction rates as high as 45%, in fact. Despite a fairly modest media spend, viewers watched our videos a total of 1.9 million times. In total, according to the client, this was the best performing ad campaign in Hawaiian Convention and Visitors Bureau history.Client
Hawaii TourismTags
travel
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