Turning Data Into Actionable Insights
Design Strategy
Marketing Strategy
Marketing Strategy
Project Overview
Working cooperatively with The Facial Surgery and Cosmetic Centre, Mediaforce created a dashboard based on business objectives for stakeholder needs, to present both online and offline, business-critical data. Uniting the offline data from the pre-existing Customer Relationship Management System (CRM) with the online data set, it became possible to identify the most valuable keywords to generate higher revenues: connections could be drawn between online appointment requests and users that became regular clients. Using their dashboard data, the Ottawa Facial Surgery and Cosmetic Centre was able to drive up conversions both online and offline. Re-marketing techniques helped increase online appointment bookings which grew rapidly and improved lead generation.Client
The Facial Surgery and Cosmetic CentreTags
seo
ppc
social media
website design
increase conversions
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