Project Overview
Each year, Google releases its much-anticipated and intensely-scrutinized Annual Diversity Report. The report provides the media, the wider tech community, and even the U.S. Congress, with updates on Google’s global diversity, equity, and inclusion initiatives—and acts as a benchmark of corporate social responsibility. In 2020, Google reached out to Creative Theory Agency to help craft a report that did more than spew statistics. So, beyond just digging into the data, CTA interviewed diversity and inclusion experts in the communities Google calls home, to surface the type of narrative becoming of such a high-impact report.Client
Google
