Tyson Master Your Summer
Shopper Marketing
Project Overview
With the expansion of grilling tastes and products, Private Label brands have been vying for and winning space on the grill. It meant Tyson was seeing headwinds of declining volume in certain regions due to higher price points and lack of promotional activity. IN was asked to stem the decline with an overarching platform that could then be customized to win the season at 9 customers. The Master Your Summer campaign successfully drove growth for our portfolio of brands at our focused retailers, surpassing prior year’s successful shopper activity and curbed the headwinds of the private label threat. Additionally, our focus retailers outpaced MULO (multi-outlet/ national market), showcasing the platform’s strength.Client
Tyson FoodsTags
Effie Winner
