Project Overview
When marketing for an educational institution with as much history as UIUC, we wanted to make sure our creative conveyed that same grandiose image. We created a design that not only carries the history and pride that the university has built throughout the years, but also contributes to a brand that delivers a strong reputation.
When designing for UIUC, we researched what students are looking for when they visit the UIUC home page. They want an online interface that is intuitively designed and extremely simple to use both on a desktop and mobile device. We followed the principle “Design Follows Function” to make sure the entire website is easy to navigate and the copy is concise enough to understand right away.Client
University of Illinois Urbana Champaign
