Project Overview
When UNC Health Care wanted to announce the opening of their new Hillsborough Campus, they turned to MSA to create a campaign that would not only highlight the exceptional, patient-centered care one would expect from UNC Health Care but, more importantly, remind folks in the Eastern Triad that their intent was to be a valuable and integral part of their community. By featuring neighborhood scenes very familiar to area residents and incorporating real Hillsborough Campus staff, we drove home the point that “neighbors take care of neighbors.”Client
UNC Health Care
