Project Overview
To introduce the winter sport category of the Terrex brand and its focus on sustainability, we conceptualized a community-driven campaign with the perspective that Wintersport of any kind unites people for a better understanding of the need to protect the planet.
Aptly named, “United by Snow”, this campaigns narrative, led by an honest approach and conversation on sustainability in the outdoor industry, speaks their one relatable truth: All winter sports enthusiasts and consumers share…their love and need for snow.Client
adidas Terrex
