United Nation of Mason
Branding
Video Production
Media Planning & Strategy
Project Overview
Mason Athletics faced a particular challenge of reaching its target audience in the crowded, highly competitive DC and Northern Virginia marketplace of popular collegiate and professional sports franchises, many with deep legacies and loyal followings. We created a unifying new brand identity and campaign strategy that worked for itself, built upon powerful brand and message-driven content that evoked strong emotion, loyalty and pride that target consumers were compelled to share. Ultimately, the goal was to generate high-value, viral ROI and ongoing reach that extended impact far beyond the limits of the media buy.Client
George Mason AthleticsTags
paid social
landing page
conversion
campaign
athletics
college athletics
education
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