Project Overview
King Content and Universum, a employer branding company, won Best Agency/Client Content Marketing Partnership and also Highest Conversion Response from a Content Program at the 2015 Content Marketing Awards for their content marketing campaign to target millennial’s. Through research of the millennial generation, King Content and Universum created highly targeted marketing material that would raise awareness of the brand and increase lead and revenue generation initiatives. King Content produced themed content packs that consisted of eBooks, articles, infographics and social content. From these efforts, Universum saw a massive return on investment of 257%.Client
Universum
