Upstream Brand Campaign
Branding
Marketing Strategy
Content Marketing
Project Overview
We set out to develop a bold national campaign to drive awareness of Upstream, capture their 2030 vision, and inspire adoption of their many services, across a wide variety of audiences (from general consumers to retail and manufacturers). Selling circular economy solutions is a pretty complex, high-ambition task, so making it vision-forward, understandable, valuable, and accessible to our audiences was key to engagement and adoption, and that’s just what we did… Creating a light-hearted, compelling, values-centric halo campaign that was easily finessed for our specific audience types to ensure max efficacy and then executed in-market, multi-channel.Client
UpstreamTags
branding
marketing
experiential
hello@agencyspotter.com417 12th St W Suite 110, Bradenton, FL 34205 USA© 2012-2026 Agency Spotter LLC