Vanity Fair #LiftTour
Social Media
Event Marketing
Experiential Marketing
Project Overview
Retail activation program to support the re-brand of Vanity Fair Lingerie, introduce new product and support their "Women Who Do" campaign. The #LiftTOUR was designed to engage and educate key female consumers, re-train retail sales associates and generate online buzz. The mobile roadshow invited women to trial product while learning about proper fitting techniques. For every women who participated, Vanity Fair donated a brand-new bra to the local Dress for Success affiliate.Client
Vanity Fair LingerieTags
experiential
events
activation
promotions
social media
tour
road show
consumer engagement
blogger events
retail
training
product launch
brand launch
social media
environments
public relations
grassroots
engagement
