Via Montenapoleone
Marketing Strategy
Project Overview
Fashioning a world-class customer experience Of the world’s four major fashion capitals, the Via Montenapoleone in Milan, with 131 of the most select brands lining a single street, can claim to be the world’s most high-end fashion avenue. But a survey of brand managers and clients showed that the customer experience was falling short of exclusive and luxurious expectations.Client
MontenapoleoneTags
Via Montenapoleone
