Video Branding for Manhattan Luxury Condominium
Paid Search & Paid Social Advertising
Marketing Strategy
Media Planning & Strategy
Project Overview
15 Hudson Yards is a 285 unit luxury condo project in an emerging neighborhood of Manhattan, priced from $3.7M+. Prior to launching the residential sales program for the building, they were looking to make it’s presence known and generate interest. A&A Group was charged with creating a 6-month digital media plan that would leverage a branding video, build awareness, create excitement and drive visitors to the website. A&A Groups campaign yielded the following results: - Video CTR’s increased by 70% by month #2 - Search Impression share on “Project Name” terms increased by 55% by month #3 - Sales skyrocketed at full launch, and reached 25% sold milestone within 3 months.Client
15 Hudson YardsTags
Pre-roll
video banners
YouTube
Video interstitials
Video Sponsored Content
Facebook
Instagram
SEM
SEO
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