VISITSEATTLE.TV
Marketing Strategy
Media Planning & Strategy
Content Marketing
Project Overview
In the amount of time spent on VISITSEATTLE.tv in the past 3 years, you could have spun on Seattle's Great Wheel over 44 million times. With an audience whose real thrill lies in anything that’s intellectually stimulating – from film and movies to destinations themselves, we have foregone the traditional Destination Marketing Organization approach of ‘advertising a city’s activities’ - focusing on sharing our story rather than selling the city. This channel, with over 10,000 subscribers, 95 million views and 174 million minutes of watch time has demonstrated the power of entertainment-based content that pulls people into Seattle.Client
Visit SeattleTags
travel
branded entertainment
hospitality
branded content
