drink up, millennials.
Innovation
Environmental Design
Influencer Marketing
Project Overview
How can a niche product increase awareness globally without sacrificing its distinct brand voice? To help Coca-Cola invigorate vitaminwater on a global scale, we applied its unique personality to highly targeted daypart and needs-based digital and social campaigns, along with an array of non-traditional and very traditional (Winter Olympics) tactics.Client
vitaminwaterTags
vitaminwater
word of mouth
experiential
guerrilla advertising
innovated
invented media
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