Project Overview
Spoon and Volvo Trucks won Best Overall Use of Social Media at the 2015 Content Marketing Awards for the “Volvo Trucks vs. Koenigsegg” video campaign. To highlight the brand’s new clutch gearbox called the I-Shift Dual Clutch, and to live up to the audacious tagline “under the hood it’s a sports car,” Spoon came up with brilliant yet simple idea of having the Volvo truck race the Koenigsegg, one of the fastest production cars in the world.
The video achieved massive results, generating over 412 headlines in 35 different countries and received over a million views after the video was first published.Client
Volvo Trucks
