Wagento helped Soak & Sleep decrease their overall load time by 67%.
Digital Marketing
User Experience
Project Overview
Soak & Sleep, a prominent UK-based online retailer, embarked on a transformative journey to enhance its eCommerce operations by partnering with Wagento, an Adobe Gold Solution Partner. This collaboration was necessitated by the limitations of the Magento 1 platform, which lacked essential B2B functionalities and resulted in sluggish website performance due to extensive customizations required to meet customer needs. Recognizing the potential to tap into the burgeoning online B2B market, Soak & Sleep sought to upgrade its platform to Magento 2 to cater to both B2B and B2C segments efficiently. The transition to Magento 2 was strategic, focusing on key performance indicators such as page loading speed, average order value (AOV), and conversion rates. The implementation, completed in early November 2016 just before the busy holiday season, led to a remarkable 67% reduction in overall load time, enhanced site stability with less than 10 minutes of downtime, and a 20% increase in AOV. These improvements were critical in facilitating Soak & Sleep's expansion into international markets and accommodating increased traffic without compromising performance. Moreover, Magento 2 equipped Soak & Sleep with advanced B2B functionalities out-of-the-box, enabling effective management of multiple B2C and B2B websites. This included backend integrations, increased self-service tools, customized catalogs, and detailed business growth tracking. The upgrade not only streamlined operations but also positioned Soak & Sleep as a leader in the online B2B marketplace, highlighting the significant benefits of digital transformation in eCommerce.Client
Soak & SleepTags
Reduce Load Time
Magento Upgrade
