Project Overview
360i won Most Creative Use of Technology at the 2015 Shorty Awards for creating the “Wake Up & Smell The Bacon” campaign for Kraft Foods/Oscar Mayer.
The results of the campaign was the creation of a device that would attach to your iPhone and send out the smell of cooked bacon in the morning. Accompanying this wonderful gadget was a downloadable alarm clock app that would sync with the device to give the smell and sounds of sizzling bacon. And of course there was a funny video that parodied the perfume ads we see all the time.
With only 5,000 devices available, you would have to enter the sweepstakes to win one of the gadgets. 300K people entered the contest, over 67,000 people downloaded the app and the whole campaign received over 520 million earned media impression. The power of bacon compels us…Client
Kraft Foods/Oscar Mayer
