Wargaming x InTheBlackMedia Campaign
Paid Search & Paid Social Advertising
Social Media
Marketing Strategy
Project Overview
In partnership with Wargaming, we launched an extensive 2024 campaign to boost visibility for World of Tanks (WoT) and World of Warships (WoWS), two popular MMO games. Targeting men aged 18-30 in North America and the EU, the campaign featured 25 activations, including 13 for WoT and 12 for WoWS. Creators from various gaming and grand strategy channels, such as Aldrahil and Bitt3rsteel, crafted engaging content through 60–90-second YouTube integrations, drawing audiences into the thrilling world of tank and naval warfare. Over 4 million views, 2,000+ clicks, and a low CPM across channels demonstrated the campaign’s success. By carefully selecting creators with a natural connection to Wargaming’s content, we ensured authentic engagement and lasting impressions. The high engagement encouraged repeat partnerships, reflecting the power of human-centric, genre-aligned creator selections in driving both awareness and conversions.Client
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