Web Dedesign for Effectivity
Social Media
Web Design
User Experience
Project Overview
Pólvora, first designed a number of home pages and established key performance indicators to see which were more appealing and effective. Analytics were used to identify the success of each page and applications within. By using these parameters Pólvora designed the site leveraging key applications and comfortably navigating the user through an information funnel that prioritized content, ultimately encouraging them to solicit an appointment. Pólvora, created a three step process to address the US Hispanic market. It knew that to ensure that Calls would turn to Acquisitions, they needed for customers to be guided at every touch point with reinforcement of the emotional and rational benefits that are key drivers in the decision process. The (1) advertising, (2) collateral, and (3) follow through email and collateral communications were synergistic maintaining enthusiasm for service and trust in brand. Results: Hispanic campaign delivered on par with general market campaign, from the start. Pólvora’s pre-work with client to work on backroom tactics paid off ensuring that the cultural difference were addressed at every touch point. “I think the design is excellent. The site is clean, clear, user-friendly, and easy to navigate. Congrats to all those involved in getting it up and running...” -- John Keck, SVP of AcquisitionClient
Lifestyle LiftTags
lead gen
direct response
multicultural
Hispanic
Advertising
Latino
baby boomer
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