Project Overview
Best-selling author, speaker, filmmaker and wellness activist Kris Carr partnered with Overit on her mission to help individuals worldwide live healthier physical and spiritual lives.
Through the creation of a new website and multiple program-specific initiatives, we’ve supported Kris as she coaches tens of thousand of people through their wellness journeys.
Kris Carr’s new website needed to not only “look like Kris,” but also provide the user with a fluid and intuitive experience, offering quick access to Kris’ blog posts, recipes and products. The new responsive website provides an exceptional experience on all devices.
Kris Carr’s website also needed the flexibility to promote timely offers and encourage new visitors to subscribe for her newsletter, allowing her to consistently re-engage her followers. The new website features multiple integrations with Infusionsoft, her team’s CRM of choice.
Throughout the design process, our goal was to make better use of white space, escape from the cluttered environment of the previous design, and communicate a modern yet welcoming and peaceful environment in which to share her health and wellness content. Beyond the initial design of the website, Overit’s designers continue to be involved in sourcing photography for blog content on a regular basis, having already chosen appropriate imagery for all blog posts migrated to the new website.
Client
Kris Carr
