What does it mean to be bold, anyway?
Branding
Qualitative Research
Marketing Strategy
Project Overview
We worked with Penn to create a refined, authentic, and compelling master brand platform that was bold and distinct from their ivy league and non-ivy peers. The result was an honest, real story that owns Penn's positioning of interdisciplinary amongst a community of curious, creation-centered students.Client
University of PennsylvaniaTags
higher education
branding
admissions
campaigns
marketing
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