What Would Data Look Like If It Were to Protect Itself?
Branding
Marketing Strategy
Media Planning & Strategy
Project Overview
Overview: Vormetric provides data security to Fortune 500 companies and enterprise-level brands. In order to separate themselves from a crowded and relatively undifferentiated marketplace, Vormetric sought help with a campaign concept and execution strategy that would position themselves in an eye-catching and creative way to their audience of B2B tech professionals. Solution: R2i launched Vormetric’s first high-scale, integrated campaign by asking the question, “What would data look like if it were to defend itself?” The result was the heroic personification of Vormetric’s 5 key products and how their special abilities work towards protecting the world from cyber threats. The international campaign debuted at one of the largest security conferences, complete with promotional video, collateral material, display advertising, media roll, print advertising and email marketing. Results: • Campaign Development & Execution • Video Scripting & Storyboarding • Promotional Materials • Event Marketing MaterialsClient
VormetricTags
R2i
R2integrated
Vormetric
B2B
Brand Strategy
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