Where People Come First, Better Health Follows
Branding
Marketing Strategy
Public Relations
Project Overview
In 2014 Sutter Health, a not-for-profit health system in Northern California, combined three leading medical foundations in its Oakland, CA region into a new philanthropic entity called "Better Health East Bay.” Formed to address critical changes to health care brought about by the Affordable Care Act, Better Health East Bay’s challenge was how to best serve the diverse communities of the East Bay. The challenge brought to Message was to launch this new brand to an audience with virtually zero brand awareness and create engagement with prospective partners that shared our client's vision for transforming healthcare, particularly among underserved communities.Client
Better Health East BayTags
Billboard
Video
Health
Brand Awareness
Campaign
Digital
Social
Initiative
