Who's the hero behind the mask?
Social Media
Design Strategy
Marketing Strategy
Project Overview
Dana-Farber Cancer Institute’s Who’s The Hero Behind The Mask? initiative was designed by Dana-Farber and IPNY to celebrate all Dana-Farber frontliners via social media channels. Open to the general public as well as the extended Dana-Farber family, this effort invites participants to post images and notes on their Facebook, Instagram, Twitter or LinkedIn feeds using the hashtag #MyDanaFarberHero giving shout outs to both specific Dana-Farber employees and frontliners in general.Client
Dana-Farber Cancer InstituteTags
Dana-Farber Cancer Institute
advertising
social media
COVID-19
#MyDanaFarberHero
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